Keith Ng.

Media buyer and creative strategist. This is my working notebook: breakdowns, frameworks, and reference notes I keep coming back to. Public, in case they help you too.

What a creative strategist actually does in 2026

A full breakdown of Dara Denney's playbook for the role: why creative is the new targeting, the six skills she hires for, the tool stack, how to get hired, and the money math, with a working media buyer's take.

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